5 PROVEN STRATEGIES FOR BOOSTING YOUR DIGITAL MARKETING RESULTS

Ogaalsite/online marketing

If you are looking to grow your business, then digital marketing is the key to unlocking that growth potential. Not sure what this means? Here’s an overview of digital marketing and the top strategies you can use to make it work for your business!

1. CONTENT IS KING

By now, it's safe to say that content is king on the web. However, creating good content can be difficult and time-consuming.

The important thing to remember is that you must make a concerted effort to publish new content on a regular basis if you want your business to thrive online.

 If you don't have time to develop new content or your budget doesn't allow for it, consider outsourcing it. You can hire freelance writers on platforms like Upwork to help you.

Or if writing isn't a problem, you could get input from multiple employees by creating a collaborative resource where all of your staff members can contribute ideas and expertise.

2. START WITH SMART GOALS

The first step in digital marketing is to create a plan. You need to do this before anything else because it will define the way you will be going about your work.

Some of the things that should be on your list are: an idea of what you want, what your goals are, how you will measure success and how much time and money you have to spend. 

Once that is done, it's time to implement those strategies and find out if they are working or not!

This will help give some insight into how you should go about advertising and promoting yourself. The next step is to set goals and set a budget.

       3) SET S.M.A.R.T GOALS 

It is important to define your digital marketing goals. Start by determining what you want your company to achieve (more customers, more leads, a greater presence on the web), and then list them as specific, measurable, attainable, relevant and time-bound. For example: 

By the end of this quarter I will have 5 new customers in my database of qualified prospects.

The goal is to develop an integrated campaign with a cohesive message that clearly defines our services and shows how we are different from our competitors.

We'll utilize social media, advertising and other internet channels in order to reach people where they are most likely spending their time online.

4) LOOK AT THE ANALYTICS 

The best place to start with digital marketing is social media because it gives you the most bang for your buck.

Aim to post every day on one or two channels and build a substantial following. Posting frequently will keep you top of mind with current followers, and attract new ones through discovery.

Keep up-to-date on the latest trends in your industry so that you can post about them.

5) DON'T JUST SHOOT FROM THE HIP 

You’ve done it. You finally published your latest blog post and you’re waiting anxiously to see the traction it will get on social media.

Will your post be a viral hit? Will it get enough comments and shares to keep people reading? What should you do next?

Do you even have time to take care of all of these things or does social media marketing just not feel worth it to you anymore? The first rule is: Don’t shoot from the hip.

Take the time to plan out your campaign, make a list of posts, pick one social network at a time and create an editorial calendar.

If that seems like too much work, there are plenty of programs that can help with scheduling posts ahead of time so you don't have to worry about them later.

Hootsuite has been popular for years because it makes scheduling easy by letting users schedule posts in advance.