8 WAYS TO PROMOTE YOUR PRODUCTS LIKE A PRO!

 

Everyone knows that products alone aren’t enough to succeed in business; they must be promoted, too. If you don’t promote your products and services, no one will know about them, and you won’t be able to sell them. When it comes to promoting your products, think outside the box, and come up with creative ways to promote your products like a pro! Here are eight ideas for promoting your products like a pro!

#1: GET INFLUENCERS TO HELP 

In order to grow your online audience, it can be helpful to get some influencers on board. Influencers are people who have their own following and often promote products or services they find beneficial. 

They can help you get your company in front of new eyes by posting about it on their social media channels. If you don't know any influencers personally, try reaching out to them through their business email or publicist

#2: MAKE CONSISTENT VIDEOS 

Video marketing is one of the most effective ways to promote your products, because you can use them on social media and they often go viral. With so many videos online, it can be difficult for marketers to know how to stand out. 

One strategy is consistently creating new videos that show off your company or product in an exciting way. Having at least one video each week that’s appealing and informative will help build your followers’ anticipation for what comes next.

#3: CREATE GIFT BASKETS FOR REVIEWERS 

It's important that you get your products in the hands of as many reviewers as possible, so why not make it easy for them? 

For small or local brands with very few reviews, one way to start generating buzz is by sending gift baskets full of their product to bloggers and media outlets. 

It's much easier for them to talk about products they've used firsthand. Plus, if the blogger writes about your products, it can help legitimize you in front of customers who might think your brand is just starting out.

#4: GIVE PRODUCT SAMPLES TO INFLUENCERS 

Many influencers are looking for free products to review. What better way to advertise your product than by giving it away for free? 

You can make sure the recipient loves it and knows how awesome your product is, or you can do this to see what kind of audience the influencer has and how receptive they would be in the future.

 Product samples may not be feasible for everyone, but if you have the budget for it, these little packages are a great idea!

 For example, if you're interested in finding influential bloggers and bloggers, websites like Followerwonk are good options. Find an influencer you like, and then send them a message on social media offering them some of your product for free. 

Even if they don’t respond, you never know—you might just catch their eye with your awesome product!

#5: SEND THEM ON VACATION 

Look at what L.L. Bean is doing - every time they mail a new or existing customer their product, they also include a postcard with an invitation to join them on the Bean Boot Grab.

 For one week only, you get 21⁄2x points when you book any vacation through L.L. Bean's trips page and you'll receive the card in your package when it arrives.

#6: CREATE INSTAGRAM TAKEOVERS 

Instagram Takeovers are a brilliant way to share your products with potential customers in an authentic and organic way. 

All you need is some type of interesting prop or setting, such as your favorite restaurant or scenic location. Bring along a person who uses your product and take their photo while they're using it. 

The person's followers will feel like they're there on the scene. They'll be excited by the new information and might follow your account too!

#7: GIVE THEM FULL EXPENSES PAID TRIPS 

One clever way you can promote your products is by giving people free trips. This is an idea that the Jamaican Tourism Board has done which has been so successful they've had to run several drawing competitions in order to give out all of the trips.

If you want, you can take it one step further and put their product right into the deal.

#8: GET FEATURED IN MAGAZINES AND NEWSLETTERS 

Publicizing your product may be the best way to boost interest and demand. Find out which magazines or newsletters are relevant to your product, and contact them about being featured in an upcoming issue.

 However, if you don't have a huge marketing budget, do it yourself by reaching out through social media or emailing the editors with more information about why they should feature you. 

If possible, offer them something extra for their readers as well such as discounts on products or invitations to events.